A bold branding project focused on sustainability, clarity, and modern food culture.
Planet Food is a unique food service company located in Marrakech, specializing in the creation of UFO-shaped burgers. Our innovative and playful concept aims to offer our customers an unforgettable culinary experience, literally transporting them into another universe. Inspired by space and cosmic elements, our burgers are designed to spark curiosity and wonder while satisfying even the most discerning palates.
The Planet Food logo is a creative visual identity inspired by space, designed to reinforce our intergalactic theme. Planetary rings and orbits add a cosmic and authentic feel while symbolizing the round shape and perfection the ufo burgers. Everything in menu design is meant to reflect the zero gravity feel of space.
The final brand system is adaptable, recognizable, and aligned with Planet Food’s values. The branding was officially approved by the client and executed across the fast food joint.